Amazon has given a sneak peak into the next-generation of the Amazon Marketplace Web Service (MWS) called the Selling Partner API (SP-API). The new Amazon SP-API delivers updated approach for automated operations, analytics, and seller insights data as well as additional suite of APIs including for vendor central.
The new SP-API reflects a modernization of MWS APIs. MWS has been offering programmatic access to Amazon for more than ten years, While MWS has performed well, the update to a modern approach will be a welcome one, offering sellers and developers a modern set of tools to power e-commerce analytics. As per Amazon announcement:
SP-API is the next generation suite of API-based automation functionality for Amazon’s Selling Partners and is an evolution of Amazon Marketplace Web Service (Amazon MWS) APIs, which have been offering sellers programmatic access to critical Amazon features for more than 10 years. At launch, SP-API will be available in production in all Amazon stores where Amazon MWS is supported today.
The SP-API is a REST-based system to access their data on listings programmatically, orders, payments, reports, etc. Like MWS did, the new API allows sellers the ability to automate access to data for selling efficiency, automate manual processing, discovers insights as to when customers may be more likely to purchase, optimize ad spend, inform inventory management decisions, target special offers, and promotions.
What is the benefit of Amazon Seller Partner API?
Forindividual sellers and business, Amazon API consumption unlocks the better insight into their Amazon business metrics and analytics. At Seller Adventures, we work with business to develop applications that provide you with visibility and insight to make your business more efficient. Reach to us for finding out how we can help you with building advanced applications based on Amazon SP-API.