Amazon Lightning Deal

Effectively using Lightning Deal in Amazon Australia

Selling on Amazon Australia is about staying on constant lookout for tools and options to increase the sales in order to beat the competition, More sales means more revenue but more importantly, it translates into lower BSR (Best Seller Rank) which drives the amazon algorithams to improve our product ranking and resulting in further increase in sales.

While sales are the key to success on Amazon, any new seller will tell you that getting this sales momentum built is the hardest part specially at the start once product is launched. Recently launched products have no sales history, no customer reviews and no sales momentum. At this point, smart sellers make use of all the options available to them to build the momentum and one such option is ‘Lightning Deal’ (Old name) which is now called simply Deals.

A Lightning Deal is a promotion offered in a limited quantity for a short duration of time.

Lightning Deals can be found throughout, and are available on the Today’s Deals page or Prime Day page. Lightning Deals are available, one per customer, until either the promotion period for the deal expires or all the available inventory is claimed.

On the seller side, your product needs to be deal eligible and only than you can create a lightning deal.

Deal Eligibility Criteria

To be eligible for Lightning Deals, you must be a Professional Seller with at least 5 Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

  • Have a sales history and at least a 3-star rating on Amazon
  • Not a restricted product or offensive, embarrassing or inappropriate product
  • Prime eligible in all regions
  • New Condition
  • Compliant with customer product reviews policies. To know more, refer to Customer product reviews policies.
  • Compliant with pricing policies. For more information, see Amazon Policy on Reference Prices.
  • Compliant with deal frequency policies. To know more, refer to Create a Lightning Deal.

To check all the products that are eligible for lightning deal, Visit Deals Dashboard

  • Menu: Advertising > Deals or
  • Direct Link:

This is lightning deals dashboard to view all the upcoming/active/ended deals. You can also check the eligible products and create new deals by clicking on ‘Create a new Lightning Deal’ button.

What are the Benefits of Running an Amazon Lightning Deal?

Increased Sales! That’s an obvious one. Lightning deal is marketing tool and it is designed to increase sales, we shall now see few of the effects of surge in sales volume:


Your product gets features on the Deals Page which means more eyes for your product, The limited time offer badge also helps to attract more conversions & customers.

Lower BSR

Lower the BSR (Best Seller Ranking) better it is for your product. If your product gets enough sales to end up in Top-100 Best Seller List for your category than that is an additional benefit. It allows your product to be features in Top-100 list as well as best seller badge for your product description page.

Better Search Result Ranking

As sales volume builds, BSR gets low which in turn signals to Amazon algorthams that your product is relevant and loved by the customers which translates into better ranking search result page. As your product moves up in search ranking this further increases your volume and a positive sales cycle builds and continue to increase your sales and revenue.

Make Space by Clearing out Inventory

Right now Amazon Australia imposes strict storage unit limits. With lightning deals you can easily clear out your excess inventory to make space for new products.


When a Lightning Deal has gone successful, sellers not only experience an uptick in sales in short term, rather they also observe an improvement in their BSR. And when the best seller ranking improves, the product’s visibility improves as well due to better ranking in search result pages. A smart sellers utilizes all available options to get the sales momentum ball rolling. Lightning deal is one such tool available to Amazon Australia sellers. Use the lightning deals to your advantage and with their current status as being free to schedule there is no reason to not schedule a deal today!

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