Effectively using Lightning Deal in Amazon Australia
Selling on Amazon Australia is about staying on constant lookout for tools and options to increase the sales in order to beat the competition, More sales means more revenue but more importantly, it translates into lower BSR (Best Seller Rank) which drives the amazon algorithams to improve our product ranking and resulting in further increase in sales.
While sales are the key to success on Amazon, any new seller will tell you that getting this sales momentum built is the hardest part specially at the start once product is launched. Recently launched products have no sales history, no customer reviews and no sales momentum. At this point, smart sellers make use of all the options available to them to build the momentum and one such option is ‘Lightning Deal’ (Old name) which is now called simply Deals.