Prime Day is the second-largest day after Black Friday and Cyber Monday, boosting shopping activities throughout the Amazon Marketplaces and beyond. The deal event is exclusively available for Prime members, featuring two days of epic deals on top brands and small businesses. Most people consider that it is only beneficial for Amazon Prime Members, but the fact is that anyone who wants to buy something can take advantage of this exclusive shopping day. As a seller, you need to be ready for the influx of these new customers. Most sellers report a 75% to 200% increase in sales during the Prime Day Event.
Prime Day represents one of the most active competitive sales days, which is beneficial for both Amazon sellers and buyers. This day can generate much profit for Amazon sellers, but if you are a beginner and don’t have enough experience, you may need to research & plan in advance to get the maximum benefit. It is a bit harder, and you must prepare for it as you will have to compete with the millions of sellers aiming to get the maximum from it.
What is Prime Day?
Amazon launched Prime Day for the first time on the 15th of July, 2015, at its 20th anniversary celebration. It was an excellent gift for both sellers and buyers. In 2015, Prime Day was a one-day retail holiday for Prime members of Amazon. After the launch of Prime Day, it has become the biggest shopping event, replacing Black Friday and Cyber Monday on Amazon. Prime Day offers thousands of products in all categories, and you can avail each and everything on the best deals.
Every new year comes with an increase in sales compared to the previous year. Millions of buyers search through Amazon Marketplace to find the best deals, resulting in sales of 100s of Millions of products. Prime Day brings more profits as the sellers compete only with Amazon sellers instead of all retailers, like on Black Friday and Cyber Monday.
Who all can avail Prime Day Deals & Promotions?
Prime members avail deals, Promotions, and discounts in all of the Amazon Marketplaces in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey, and Brazil.
Mastering Prime Day Preparation
The Amazon sellers must prepare for this mega event to gain the maximum out of this sales extravaganza. Let’s dive into a comprehensive guide on how to prepare effectively and maximize your success during this exciting event.
Make sure you have Enough Inventory.
Begin by taking a detailed inventory of your products. Analyze your bestsellers, identify potential gaps in supply, and ensure you’re well-stocked for the anticipated surge in demand. Nothing frustrates sellers more than discovering that their best seller products are out of stock on the peak sales day. Double-check and ensure your inventory is up to the level for the mega shopping event. There are no predictions about the increase in demand, and the orders may increase many folds compared to the previous year. It would be best to have enough inventory to take full advantage of these profitable days.
Craft Irresistible Deals
Consider your pricing strategy carefully. Create attractive deals that resonate with your target audience. Bundle complementary products, offer limited-time discounts, or introduce exclusive Prime Day bundles. Remember, your deals should not only capture attention but also provide genuine value to customers.
Optimize Product Listings to Maximize Sales
Your Amazon product listings are your virtual storefronts. Optimize them with high-quality images, detailed descriptions, and relevant keywords. Use bullet points to highlight key features and benefits. Clear, concise, and copywritten product listings can significantly influence purchase decisions. Look at the pricing and catalog and check if you can do anything to boost your conversion rate. Ensure your product listings have the best prices to convert every click into a sale.
Advertising & Marketing
With the increase in buyers, the sellers must take extra steps to make their product stand out from the crowd and reach the buyers. As the number of searches for each keyword will increase many folds, sellers should consider marketing strategies to boost their sales.
- Advertise your products before and on Prime Day with a big advertising budget.
- Research well and put the best-converting keywords for your products to increase your chances of reaching buyers.
- Sponsored Products, Sponsored Brands, and Display Ads can help you stand out among the sea of offerings, driving more traffic to your listings.
- Don’t only stick to Amazon. Sellers should advertise their products and listings on other well-known platforms and social media spaces for maximum benefit.
- Consider enlisting the services of Amazon advertising experts to optimize your campaigns for better performance.
Keep an Eye on Competition
Stay aware of your competitors’ activities. Research their pricing strategies, deals, and promotions. This information can help you fine-tune your own approach and ensure you’re offering a competitive edge.
Improvise your Order Fulfillment Scenario
Prime day will be busy, and the sellers can’t fulfill all their orders by themselves. Prepare to get your order fulfilled quickly and efficiently. Individual sellers should hire extra workers and ensure they can handle and fulfill orders, even if they are thousands in number.
Smooth logistics are crucial during high-demand periods. Ensure your supply chain, shipping partners, and fulfillment processes are streamlined and ready to handle the increased volume of orders. Delays in shipping or fulfillment can lead to customer dissatisfaction.
Preparing for Prime Day is a journey that requires meticulous planning, strategic thinking, and dedication. By following these steps, you can position your brand for success during this high-impact event. Remember, Prime Day isn’t just about transactions—it’s an opportunity to showcase your products, engage with customers, and leave a lasting positive impression for sustained sales momentum.
At Seller Adventures, we take pride in helping Amazon sellers grow faster through well-researched and bespoke strategies for each client. Let us know if you need last-minute help to get your store in order; we offer Free Listing Audit and Advertising Audit & Plan Implementation and Upgrading your store to prepare it for Prime Day. Contact us for a free Audit and Amazon Store Upgrade.
GET READY FOR AMAZON PRIME DAY