Are you an artisan or entrepreneur looking to embark on a successful journey of selling handmade products online? Look no further! Amazon Handmade offers a golden opportunity to showcase your craftsmanship to a vast global customer base, where sellers can easily surpass $1 million in annual sales. This comprehensive guide will walk you through the step-by-step process of setting up your handmade product business and provide valuable tips to ensure success as an Amazon Handmade Seller in this thriving marketplace.
Amazon Handmade Shop is similar to Etsy, but not exactly the same; it is pertinent to compare both for an understanding of the capabilities of both platforms.
Etsy vs Amazon Handmade
While Etsy was initially designed for Artisans & Craftspeople focusing on handmade, vintage, and craft items, Amazon has always been customer focussed, where everything revolves around the buyer. As a seller and business owner, you can make the best out of both by using Etsy, a specialized platform for fostering a sense of authenticity and creativity while offering handmade goods on the Amazon marketplace to reach a broader customer base. Here is a brief comparison of relevant metrics:
| Etsy | Amazon | |
|---|---|---|
| Customer Base | 35 million users | 300 million users |
| Fulfillment | Not offered | Fulfillment by Amazon (FBA) |
| Listing fees | $0.5 per item | No listing fees |
| Account fee | Free | $39.99 per month |
| Ease of Use | Fairly easy | Complicated |
| Marketing & Advertising Tools | Basic | Marketing leading Marketing tools and Advertising solutions |
Next, we will go through the steps to launch your Amazon handmade business.
How To Sell on Amazon Handmade?
A detailed walkthrough of setting up your seller account on Amazon is a crucial step in starting your handmade business. Without overwhelming you with unnecessary details, setting up and launching on Amazon consists of the following four steps:-
- Create an Amazon Seller Account
- Apply to become an Artisan.
- Create Product Listing
- Start Selling
Let’s learn more about these steps.
Create an Amazon Seller Account
Head to the Amazon Seller Central and either sign up for a new account or log in if you already have one. Amazon Sellers are required to create, verify, and maintain a seller account under either an individual or professional selling plan. Select a Professional Plan ($39.99 per month*) to become an Amazon Artisan. Learn more about all the steps required to create an Amazon Seller Account.
*The professional plan monthly fee ($39.99) is waived for approved applicants after the first month.
Apply to become an Artisan
Visit https://sellercentral.amazon.com/handmade/apply to start the artisan approval process. Fill out the required personal information and details about your products, and upload high-quality images that showcase your handmade items.
Create Product Listing
Once your account is approved, it’s time to create compelling product listings and begin selling handmade items on Amazon. Follow these tips for creating an effective listing:
- Create a listing that showcases your product’s unique selling points and benefits.
- Implement Amazon SEO best practices for creating compelling product pages.
- Use professional, high-resolution images highlighting your handmade products’ quality and craftsmanship.
Start Selling
Publish your listing to make it available for purchase by customers. Amazon provides an extensive set of tools for marketing and advertising your products. Learn to use them effectively or take help from a professional Amazon Sellers consultant to market your products and build sales.
Strategies for Amazon Handmade Sellers
To achieve success as an artisan on Amazon Handmade, implement the following strategies:
1. Utilize Your Storefront
Take advantage of the free storefront feature. Create a clean and visually appealing storefront with product images, store information, and statistics to attract more customers.
2. Competitive Pricing
Price your products competitively, considering both profitability and customer affordability. Use competitive pricing tools or perform market research to get an idea of the existing prices of similar products. Optimize your pricing to stay competitive.
3. Encourage Reviews
Positive reviews are crucial for building credibility on Amazon Handmade. Provide excellent customer service, offer quality products, and promptly respond to customer queries to earn positive feedback.
4. Optimize for Amazon SEO
Conduct keyword research and optimize your product listings with relevant keywords in titles, descriptions, and images. Good ratings, sales history, and integrating Amazon SEO with Amazon Advertising can also improve your search ranking.
5. Utilize Amazon Marketing Tools
Take advantage of promotions, deals, coupons, and giveaways to reach a wider audience and boost sales.
6. Leverage Amazon Advertising
Utilize Amazon advertising tools to target and monitor your ads effectively. Focus on keyword targeting for better results, and continuously optimize your ad performance for an improved ROAS (Return on Ad Spend).
7. Register for Amazon Brand Registry
Enroll in the Amazon Brand Registry to protect your brand and gain additional benefits if you have a registered trademark.
Frequently Asked Questions about Amazon Handmade
Is it better to sell on Etsy or Amazon?
Etsy and Amazon cater to different types of sellers and audiences. Etsy’s focus on handmade, vintage, and unique products fosters a niche community of artisans and crafters. On the other hand, Amazon’s vast reach and diverse product offerings appeal to a broader spectrum of customers and sellers, spanning from handmade items to commercial products. Both platforms present distinct advantages and valuable tools for sellers looking to tap into the thriving e-commerce market. Instead of pitching them against each other, using both platforms to achieve your business goals makes better sense.
Can you help me launch my Amazon Handmade Shop?
Yes, we would love to help you become an Amazon Handmade seller. Seller Adventures is a professional consulting agency for Amazon sellers. Through our store launch and seller account management services, we have helped entrepreneurs launch their businesses and grow their stores on the Amazon marketplace. You can check out our Amazon business launch service or contact us for a free consultation.
What all product categories are available in Amazon Handmade
Amazon Handmade is open to Artisans selling in the following categories:
- Accessories
- Artwork
- Baby
- Beauty & Personal Care
- Clothing
- Shoes & Handbags
- Home
- Outdoor & Home Care
- Jewelry & Watches
- Kitchen & Dining
- Pet Supplies
- Sporting Goods
- Stationery & Party Supplies
- Toys & Games
Note: Digital or Downloadable Products, Food & Grocery items, and Electronics are not allowed on Amazon Handmade.
Artisans, Craftspeople, and entrepreneurs can greatly benefit from selling on Amazon Handmade by building an additional revenue stream for their business. With a vast global customer base and valuable tools at your disposal, success is within reach. This comprehensive guide will give you the knowledge and strategies needed to thrive as an artisan on Amazon Handmade. So, seize the opportunity, showcase your creativity, and carve your path to success in the world of handmade product selling on Amazon Handmade.
