How to increase sales on Amazon Prime Day?

How Amazon Sellers Can Prepare for Prime day?

Prime Day is the second-largest day after Black Friday and Cyber Monday, boosting shopping activities throughout the Amazon Marketplaces. Amazon’s 2022 deal event is scheduled on July 12-13, 2022, exclusively for Prime members, featuring two days of epic deals on top brands and small businesses. Most people consider that it is only beneficial for Amazon Prime Members, but the fact is that anyone who wants to buy something can take advantage of this exclusive shopping day. As a seller, you need to be ready for the influx of these new customers. Most sellers report a 75% to 200% increase in sales during the Prime Day Event.

Prime day represents one of the most active competitive sales days and this day is beneficial for both Amazon sellers and buyers. This day can get much profit to the Amazon sellers, but if you are a beginner and don’t have enough experience, you may need to research & plan in advance to get the maximum benefit from it. It is a bit harder, and you must prepare for it as you will have to compete with the millions of sellers aiming to get the maximum from it.

What is Prime Day?

Amazon launched prime day for the first time on the 15th of July, 2015, at its 20th anniversary celebration. It was an excellent gift for both sellers and buyers. In 2015, Prime day was a one-day retail holiday for the prime members of Amazon. After the launch of Prime day, it has become the biggest shopping event replacing Black Friday and Cyber Monday on Amazon. Prime day offers thousands of products in all categories, and you can avail each and everything on the best deals.

Every new year comes with an increase in sales compared to the previous year. Millions of buyers search through Amazon Marketplace to find the best deals resulting in sales of 100s of Million products. Prime day brings more profits as the sellers compete only with the Amazon sellers instead of all retailers like on Black Friday and Cyber Monday.

When is the Amazon Prime Day 2022?

Amazon Prime day for 2022 is scheduled to kick off at midnight PT on Tuesday, the 12th of July, and runs through Wednesday, the 13th of July.

Who all can avail Prime Day Deals & Promotions?

Deals, Promotions & Discounts are availed by Prime members in all of the Amazon Marketplaces in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey, and Brazil.

Preparing for the Prime Day 2022

The Amazon sellers must prepare for this mega event because the date is not too far. Some tips must be kept in mind while preparing for Prime day.

Make sure you have Enough Inventory

The worst thing to happen with an Amazon seller is running out of stock. Double-check and ensure your inventory is up to the level for the mega shopping event. There are no predictions about the increase in demand, and the orders may increase many folds than the previous year. It would be best if you had enough inventory to take full advantage of these profitable days.

Advertising & Marketing

With the increase in buyers, the sellers must take extra steps to make their product stand out from the crowd and reach the buyers. As the number of searches for each keyword will be increased many folds, sellers should consider marketing strategies to boost their sales.

  • Advertise your products before and on Prime day with a big advertising budget.
  • Research well and put the best converting keywords for your products to increase your chances of reaching the buyers.
  • Don’t only stick to Amazon. Sellers should advertise their products and listings on other well-known platforms and social media spaces to get the maximum benefit. 

Optimize Listings to Maximize Sales

After the inventory management, marketing, and advertising, this is the best time to focus on your product listings and make them perfect. Put much effort into upgrading and improving your listings. Look at the pricing and catalog and check if you can do anything to boost your conversion rate. Make sure your product listings have the best prices to convert every click into a sale.

Improvise your Order Fulfillment Scenario

Prime day will be busy, and the sellers can’t fulfill all their orders by themselves. Don’t commit such a type of mistake; prepare to get your order fulfilled quickly and efficiently. Hire extra workers and ensure you can handle and fulfill orders even if they are thousands in numbers.

Conclusion

Prime day is an excellent opportunity for sellers to boost sales through proper research, effective planning, and professional execution. Start working now and look at all aspects of your business to make it ready for the day. Work smartly, and follow a plan.

At Seller Adventures, we take pride in helping Amazon sellers grow faster through well-researched and bespoke strategies for each of our clients. Let us know if you need last-minute help to get your store in order; we offer Free Listing Audit and Advertising Audit & Plan Implementation and Upgrading your store to make it ready for Prime Day. Contact us for a free Audit and Amazon Store Upgrade.


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