Finding a profitable product opportunity is the first step to selling on Amazon. The opportunities shared by usual sources (seller gurus, coaches, online tools, and blogs) run the risk of becoming unprofitable, as many sellers tend to jump on the bandwagon. The Amazon Marketplace has more than 1.9 million active sellers. If you find and source the products in the same manner as them, you will never turn a profit.
To make a profit on Amazon marketplace, you need to differentiate your process from these other sellers; otherwise, by the time you list your products, you will find many other sellers selling the same product! The key is to stay ahead of the competition by going deeper in your product research than other sellers. This post lays out the foundational principles of researching and finding the products to sell on Amazon.