Seller Adventures LLC ("Seller Adventures," "we," "us," "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at selleradventures.com (the "Website") or use our Amazon account management services (the "Services").
Definitions
For purposes of this Privacy Policy:
- "Personal Information" means information that identifies, relates to, or could reasonably be linked with you or your household.
- "Services" means our Amazon account management, PPC optimization, catalog optimization, creative services, and related business offerings.
- "Website" means selleradventures.com and all associated subdomains.
- "You" or "Client" means the individual or entity accessing our Website or using our Services.
Scope and Application
This Privacy Policy applies to:
- All visitors to our Website, regardless of whether they use our Services
- Individuals who submit inquiries or contact us through forms, email, phone, or WhatsApp
- Current and former clients who use or have used our Services
- Newsletter subscribers and marketing communication recipients
This Privacy Policy does NOT apply to:
- Third-party websites linked from our Website (including Amazon.com, Google Analytics, PostHog, WhatsApp, etc.)
- Information collected directly by Amazon through Seller Central (governed by Amazon's privacy policy)
- Employment applications (governed by our separate Employment Privacy Notice)
Information We Collect
We collect information that you provide directly to us, including:
- Contact Information: Name, email address, phone number, and company details
- Account Information: Amazon Seller Central access credentials, API tokens, and OAuth credentials (encrypted and securely stored)
- Business Information: Sales data, product catalogs, advertising metrics, and account performance data
- Amazon API Data: Data retrieved through the Amazon Selling Partner API (SP-API) and Amazon Ads API on your behalf, including order and fulfillment data, inventory and catalog information, financial and settlement reports, advertising campaign data, keywords and bidding information, business analytics, and account health metrics
- Amazon Customer Information: Certain order-related data retrieved via SP-API may include limited Amazon customer information (such as shipping names and addresses) necessary for order fulfillment and customer service. This data is handled in strict compliance with Amazon's Data Protection Policy.
- Communication Data: Records of correspondence through email, phone, WhatsApp, support tickets, and consultation notes
- Payment Information: Billing address and payment method details (processed through secure third-party payment processors)
- Technical Information: IP address (anonymized), browser type, device information, operating system, and general geographic location (collected via analytics tools)
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Amazon account management services (Legal Basis: Contract Performance, GDPR Art. 6(1)(b))
- Optimize your advertising campaigns and product listings (Legal Basis: Contract Performance, GDPR Art. 6(1)(b))
- Generate performance reports and analytics (Legal Basis: Legitimate Interest, GDPR Art. 6(1)(f))
- Communicate with you about our services, updates, and recommendations (Legal Basis: Consent/Legitimate Interest)
- Process payments and manage your account (Legal Basis: Contract Performance, GDPR Art. 6(1)(b))
- Comply with legal obligations and protect against fraud (Legal Basis: Legal Obligation, GDPR Art. 6(1)(c))
- Understand website visitor behavior and improve user experience through analytics (Legal Basis: Consent, GDPR Art. 6(1)(a))
- Send marketing communications (only with your explicit consent) (Legal Basis: Consent, GDPR Art. 6(1)(a))
Amazon API Data: Collection, Use, and Protection
As part of our Services, we access your Amazon seller data through the Amazon Selling Partner API (SP-API) and Amazon Ads API. This section describes how we handle data obtained through these APIs in compliance with Amazon's Data Protection Policy and applicable law.
Data We Access via Amazon APIs
- SP-API Data: Order information, fulfillment data, inventory levels, product catalog and listing data, financial and settlement reports, business analytics, account health metrics, and customer shipping information necessary for order management
- Ads API Data: Advertising campaign performance, keyword and targeting data, bid information, sponsored product/brand/display metrics, budget data, and advertising reports
How We Use Amazon API Data
Amazon API data is used exclusively to provide our Services to you, including:
- Managing and optimizing your advertising campaigns
- Analyzing sales performance and identifying growth opportunities
- Monitoring account health and compliance
- Generating performance reports for your review
- Developing data-driven strategies for your account
We do not use Amazon API data for any purpose unrelated to providing Services to you. We do not sell, rent, or share Amazon API data with third parties for their own purposes.
Amazon Customer Personal Information
Certain data retrieved via SP-API may include Amazon customer personally identifiable information (PII), such as buyer names and shipping addresses. We handle this data under strict controls:
- Amazon customer PII is accessed only when necessary to perform services related to order management and fulfillment on your behalf
- We do not use Amazon customer PII for marketing, advertising, or any purpose unrelated to fulfilling our Services to you
- Amazon customer PII is not shared with any third party except as required to perform our Services or as required by law
- Amazon customer PII is encrypted at rest and in transit
- Access to Amazon customer PII is restricted to authorized personnel on a need-to-know basis
- Amazon customer PII is deleted or anonymized within 30 days of when it is no longer needed for the purpose for which it was collected, or upon termination of services, whichever comes first
Amazon API Data Security
In addition to the security measures described elsewhere in this policy, Amazon API data is protected by:
- OAuth 2.0 authentication for all API connections
- Encrypted storage of all API tokens and refresh tokens
- Access logging and monitoring of all API data retrieval
- Compliance with Amazon's Acceptable Use Policy and Data Protection Policy
- Regular review of API access permissions to ensure least-privilege access
Amazon API Data Retention and Deletion
Amazon API data is retained only for as long as necessary to provide our Services:
- Active Client API Data: Retained for the duration of the service relationship, subject to Amazon's data retention requirements
- API Tokens and Credentials: Deleted or securely destroyed within 10 days of service termination
- Amazon Customer PII: Deleted or anonymized within 30 days of when it is no longer needed or upon service termination
- Aggregated and Anonymized Data: Non-identifiable, aggregated performance data may be retained for internal analytics and service improvement
Upon termination of services, we will delete all Amazon API data associated with your account in accordance with the timelines above and Amazon's Data Protection Policy.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your website experience, analyze traffic, and improve our services. Below is an explanation of the technologies we use:
Essential Storage
We use browser storage to remember your cookie consent preference. This storage is persistent and remains in your browser until manually cleared. This is necessary for the cookie consent mechanism to function properly.
Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC, to understand how visitors interact with our website. Google Analytics helps us track page views, user navigation patterns, conversion events (such as Calendly bookings, contact form submissions, quiz completions, audit signup clicks, and checkout initiations), user engagement metrics (FAQ interactions, navigation clicks, service page views), social media link clicks, and technical information including browser type, device type, operating system, referring website, and general geographic location.
Google Analytics uses cookies to collect this information. The data collected helps us improve our website performance, understand visitor interests, measure marketing effectiveness, and make data-driven business decisions.
Learn more about how Google uses data at Google's Privacy & Terms.
PostHog
We use PostHog for product analytics, session recording, and user experience optimization. PostHog helps us understand user behavior patterns, identify usability issues, test new features through A/B testing and feature flags, and analyze user interaction flows and navigation patterns.
Session recordings may capture mouse movements, clicks, and scrolling behavior. Important: Session recordings do NOT capture sensitive form inputs such as passwords or payment information.
Learn more at PostHog's Privacy Policy.
Data Sharing with Analytics Providers
Google and PostHog process analytics data under their respective terms of service. Google may use aggregated data for their own purposes, including contextualizing and personalizing ads within their advertising network. We do not combine analytics data with personally identifiable information without your explicit consent.
Your Control Over Cookies and Tracking
You can control cookies and tracking through several methods:
- Decline cookies through our cookie consent banner when you first visit our site
- Install the Google Analytics Opt-out Browser Add-on
- Use browser privacy mode or incognito mode
- Configure your browser settings to block third-party cookies or all cookies
- Use ad blockers that block analytics scripts
- Clear cookies and browser storage regularly through your browser settings
Please note that disabling cookies may limit certain website functionality and your overall user experience.
Communication Channels and Consent
Email Communications
We may communicate with you via email for the following purposes:
Transactional Emails (sent with or without prior consent as they are essential for service delivery):
- Service-related updates and notifications regarding your account
- Account health alerts and compliance issues
- Performance reports and analytics
- Billing confirmations and payment receipts
- Responses to your inquiries and support requests
Marketing Emails (sent only with your explicit consent):
- Monthly newsletter with Amazon selling strategies and tips
- Service announcements and new feature introductions
- Educational content and webinar invitations
- Special offers and promotional campaigns
How We Obtain Email Consent: Through explicit opt-in via newsletter signup forms, checkbox consent during account creation or contact form submission, or implied consent when you initiate contact with us.
How to Opt-Out: Click the "Unsubscribe" link in any marketing email, update your preferences in your account settings (for active clients), or contact us with "Unsubscribe" in your message subject. We will honor opt-out requests within 10 business days. Please note that transactional emails cannot be opted out of as they are essential for service delivery.
Phone Communications
When you provide your phone number through contact forms, consultation requests, or service agreements, we may use it to:
- Respond to your inquiries and schedule consultation calls
- Conduct discovery and strategy calls
- Provide account support and urgent updates
- Discuss campaign performance and strategy (for active clients only)
Consent: By providing your phone number, you consent to receive calls from Seller Adventures. We will not share your phone number with third parties for marketing purposes.
Opt-Out: Contact us to request email-only communication. We do not use automated calling systems or robocalls.
WhatsApp Communications
We offer WhatsApp as an optional communication channel for client convenience. WhatsApp may be used for:
- Quick support questions and informal discussions
- Urgent account alerts (for active clients who explicitly opt-in)
- File and screenshot sharing for troubleshooting
- Strategy discussions and updates
Consent: WhatsApp communication is entirely opt-in. We will only message you on WhatsApp if (1) you initiate contact with us via WhatsApp, OR (2) you explicitly request WhatsApp communication during client onboarding.
Security: WhatsApp uses end-to-end encryption for messages. However, WhatsApp's parent company (Meta) may collect metadata about message timing and frequency according to their privacy policy.
Opt-Out: Simply stop messaging us on WhatsApp or contact us to request removal from WhatsApp communications.
General Communication Practices
- We will never sell your contact information to third parties
- All marketing communications include clear and easy opt-out mechanisms
- We honor opt-out requests within 10 business days
- Transactional communications necessary for service delivery cannot be opted out of while you remain an active client
- We do not use automated calling systems (robocalls)
Information Sharing and Disclosure
We do NOT sell your personal information. We may share your information only in the following limited circumstances:
- Service Providers: Trusted third-party vendors who assist us in operating our business, including payment processors, Google Analytics for website analytics, and PostHog for product insights and user experience optimization
- Amazon Services: Access to your Amazon Seller Central account via the Seller Central interface, Selling Partner API, and Amazon Ads API as necessary to perform our management services on your behalf. We do not share any data obtained from Amazon's APIs with third parties.
- WhatsApp/Meta: When you choose to communicate with us via WhatsApp, your messages and metadata are processed by WhatsApp (owned by Meta) according to their privacy policy
- Legal Requirements: When required by law, court order, or government regulation, or to protect our rights, safety, and property
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, subject to confidentiality obligations
Data Security
We implement comprehensive security measures to protect your information, including:
- TLS 1.2+ encryption for all data transmitted over the internet
- AES-256 encryption for sensitive data stored at rest
- Secure authentication protocols and access controls
- Multi-factor authentication (MFA) for internal team access to client data
- Regular security audits, vulnerability assessments, and monitoring
- Employee training on data protection, confidentiality, and security best practices
- Background checks and non-disclosure agreements (NDAs) for all team members
- Compliance with Amazon's security and privacy requirements for Seller Central access
- Incident response procedures and breach notification protocols
While we employ industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.
Data Retention
We retain your information for as long as necessary to provide our Services and comply with legal obligations. Specific retention periods include:
- Active Client Data: Retained for the duration of our service relationship
- Former Client Data: Securely deleted or anonymized within 90 days after service termination, unless retention is required by law or for legitimate business purposes
- Analytics Data: Anonymized analytics data may be retained indefinitely for business intelligence and service improvement
- Financial Records: Retained for 7 years to comply with tax and accounting regulations
- Marketing Data: Retained until you opt-out or request deletion
Your Rights and Choices
Access Your Data
You can request a copy of all personal information we hold about you, including account information, communication history, Amazon Seller Central data we've accessed, analytics records, and service agreements.
How to Request: Contact us with "Data Access Request" in your message.
Timeline: We will provide your data within 30 days in PDF or CSV format.
Correct Your Data
You have the right to correct inaccurate or incomplete personal information.
How to Request: Active clients can update information directly in your account dashboard. Others can contact us with the corrections needed.
Timeline: Updates are processed within 10 business days.
Delete Your Data
You can request deletion of your personal information, subject to exceptions for completing active service agreements, legal compliance and record-keeping obligations, fraud prevention and security purposes, and internal research using anonymized data only.
How to Request: Contact us with "Data Deletion Request" in your message.
Timeline: Deletion is completed within 90 days. We will confirm when complete.
Note: Some anonymized data may be retained for analytics and business intelligence purposes.
Opt-Out of Marketing
You can unsubscribe from marketing emails by clicking the "Unsubscribe" link in any email, contacting us directly, or updating your account settings (for active clients).
You will stop receiving marketing communications within 10 business days but will continue to receive transactional emails necessary for service delivery.
Opt-Out of Analytics Tracking
Control how we track your website activity by:
- Declining cookies via our consent banner
- Installing the Google Analytics Opt-out Browser Add-on
- Blocking third-party cookies in your browser settings
- Using browser privacy/incognito mode
- Using ad blockers that block analytics scripts
- Clearing cookies and browser storage regularly
Data Portability
For active clients, you can request your data in portable formats including Amazon Seller Central data we've analyzed, performance reports and analytics, campaign data and advertising metrics, and service documentation.
How to Request: Contact us with "Data Export Request" and specify your preferred format (CSV, Excel, PDF, or JSON).
Withdraw Consent
Where we process data based on consent, you can withdraw it at any time:
- Cookie Consent: Clear cookies and browser storage, decline on your next visit
- Marketing Emails: Use the unsubscribe link in any email
- Phone/WhatsApp: Contact us to opt-out
- Analytics: Decline cookies or use browser opt-out tools
Withdrawing consent does not affect the lawfulness of processing before withdrawal and may limit your ability to use certain website features.
Your US Privacy Rights
California Residents - CCPA/CPRA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.
Categories of Personal Information We Collect
- Identifiers: Name, email address, phone number, IP address
- Commercial Information: Purchase history, service agreements, payment records
- Internet Activity: Browsing behavior, analytics data, conversion events
- Professional Information: Company details, Amazon Seller Central data, business metrics
- Inferences: Preferences, characteristics, and behavior patterns derived from analytics
Your CCPA/CPRA Rights
- Right to Know: Request disclosure of the categories and specific pieces of personal information we've collected, the categories of sources, our business purposes for collection, and the categories of third parties with whom we share information.
- Right to Delete: Request deletion of your personal information, subject to certain exceptions such as completing transactions, complying with legal obligations, and conducting internal research.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out of Sale/Sharing: While we do NOT sell your personal information in the traditional sense, we use Google Analytics and PostHog, which may be considered "sharing" under CCPA. You can opt-out by declining analytics cookies via our consent banner or using browser opt-out tools.
- Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information as defined by CPRA.
- Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your CCPA rights.
How to Exercise Your CCPA Rights
- Phone: (323) 306-0941
- Mail: Seller Adventures LLC, 169 Madison Ave, Suite 11790, New York, NY 10016
Please include "California Privacy Rights Request" in your communication.
Verification Process
To protect your privacy, we will verify your identity before responding to requests. We may ask for your email address on file, recent transaction or interaction details, or phone number verification.
Response Timeline
We will respond to verified requests within 45 days, extendable by an additional 45 days with notice if reasonably necessary.
Authorized Agent
You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.
Other US State Privacy Rights
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar privacy rights. If you reside in these states, you may:
- Confirm whether we process your personal data
- Access your personal data
- Delete your personal data
- Obtain a copy of your personal data (data portability)
- Opt-out of targeted advertising, sale of personal data, or profiling
- Correct inaccuracies in your personal data
Contact us using the same methods as California residents to exercise these rights.
"Do Not Sell My Personal Information" Disclosure
We do NOT sell your personal information for monetary compensation. However, we use third-party analytics services (Google Analytics and PostHog) that may be considered "selling" or "sharing" under some state privacy laws.
What This Means:
- Google Analytics and PostHog collect browsing behavior and may use it for their own purposes
- This is an industry-standard practice for website analytics
- You can opt-out at any time using the methods described above
European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and equivalent laws:
Your GDPR Rights
- Right of Access: Request confirmation of whether we process your personal data and obtain a copy
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restriction: Request limitation of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
- Right to Lodge a Complaint: File a complaint with your local data protection supervisory authority
Legal Bases for Processing
We process your personal data based on the following legal grounds:
- Contract Performance: Processing is necessary to provide our Services (GDPR Art. 6(1)(b))
- Consent: You have given explicit consent for specific processing purposes (GDPR Art. 6(1)(a))
- Legitimate Interests: Processing is necessary for our legitimate business interests that do not override your rights (GDPR Art. 6(1)(f))
- Legal Obligation: Processing is required to comply with applicable laws (GDPR Art. 6(1)(c))
How to Exercise Your GDPR Rights
Contact us at:
- Phone: (323) 306-0941
- Mail: Seller Adventures LLC, 169 Madison Ave, Suite 11790, New York, NY 10016
Please include "GDPR Privacy Request" in your communication.
International Data Transfers
Seller Adventures is based in the United States. If you are accessing our Website or Services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our servers and central database are located.
The United States may have data protection laws that differ from those in your country of residence. By using our Services, you consent to the transfer of your information to the United States and processing in accordance with this Privacy Policy and applicable US law.
For European Economic Area (EEA), UK, and Switzerland Residents: We rely on appropriate safeguards for international transfers, including Standard Contractual Clauses approved by the European Commission where applicable.
Third-Party Links
Our Website may contain links to third-party websites, including Amazon.com, Google services, PostHog, WhatsApp, and other external sites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of significant changes by:
- Posting the updated policy on our Website with a new "Last Updated" date
- Sending email notifications to active clients for material changes that affect their rights
- Displaying a prominent notice on our Website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about our data practices, please contact us:
- Phone: (323) 306-0941
- Mail: Seller Adventures LLC, 169 Madison Ave, Suite 11790, New York, NY 10016
For California Privacy Rights Requests: Please include "California Privacy Rights Request" in your communication or clearly mark your written request.
For GDPR Privacy Requests: Please include "GDPR Privacy Request" in your communication.
Response Time: We respond to privacy inquiries within 5 business days and fulfill verified data requests within 30-45 days as required by applicable law.
This Privacy Policy is effective as of the date listed above and governs our collection, use, and protection of your personal information. Your continued use of our Website and Services after any changes to this Privacy Policy constitutes your acceptance of such changes.
